For a long time we’ve been wondering if we really could use it. What might write on a blog the staff of a web directory? Would people show interest on our posts? Is it not that we do it just because "we need to have a blog", or because "everybody has one, we must have one too"?
Each of those was a legitimate question, especially the first one.
What to talk about?
So, in order to get an answer, we started by asking a different question.
Our group, excluding the people who specifically prepare reviews for the sites we catalogue, is made up of developers.
Programmers, sysadmins, database administrators… in other words, technicians.
The earliest answers which came out were, as a matter of fact, of this sort:
"We have to add a spider, we have to enhance the search, we have to memorize a fuller range of information, we have to optimize categories… " and so on.
Every single answer would have required to concern technical arguments, but a blog just on this is of almost no interest for the users who land on our pages looking for interesting websites, e-commerce or companies.
Probably we’ve not been wondering about the right question.
We didn’t simply have to ask ourselves "what is our website missing".
We had to ask, "What doesn’t our average user find on our website?"
The readers of a directory like ours fundamentally belong to two different categories.
The first is composed of the owners of the websites we catalogue, companies, privates and/or professionals who want to promote their business.
The second is representend of those who look for the same companies, generally through search engines.
We’ve always taken this dichotomy for granted. We mean, running a web directory, we thought self-evident the fact that, for our business’s nature, the catalogation of websites and companies, already fully answered for itself the needs of both categories.
The thing we never wondered about was instead…
"Does the work we do answer in full to both sides’ needs?"
And the frank and open answer we gave ourselves was what pulled us to start this blog.
There’s too much basic information missing on our website, both on users’ and on site’s freeholders’ side.
And this blog is going to be the answer.
On this wall we’re going to post up:
Well well, we’re ready to start.
Are you ready?
See you soon!